Course Overview

Do you want to learn new ways to attract potential customers?

Does your company have stories, photos, and insights that you haven’t tapped yet for marketing your business?

Do you value establishing a good image and building relationships?

Then, you should sign up for our Content Marketing Workshop.

Your customers’ decisions when making a purchase is influenced by content.

Dragon Search Marketing’s study showed that 61% of consumers are persuaded to buy from seeing a blog article, social media post or video about the product.

A survey from Key Difference Media also claims that 78% of consumers believe that companies providing custom content values relationships, too.

It’s not enough that you have a social media account or a website.  You have to learn to maximize these.  Today’s digital age is driven by content.  And you don’t want to be left out.

If you’re considering to pursue content marketing as a strategy to gain clients, joining this workshop or sending a representative is a worthwhile investment.

Course Goals

The workshop is designed for business owners, freelancers, sales and marketing practitioners who play an important role in acquiring customers. Presentation and examples are comprehensive for all types of industries

  • Principles

    Understand content marketing definition, purpose, and framework.

  • Tools

    Equip oneself with knowledge, tools, and resources to create and execute a content marketing plan

  • Application

    Gain an overview of different types of content and how to utilize them for business marketing activities.

Course Outline

I.  Content Marketing Introduction

  1. Inbound Marketing Methodology
  2.   Content Marketing Definition
  3.   Benefits of Content Marketing
  4.   Creating Valuable, Relevant and Consistent Content
  5. Content Marketing Framework
  6.   Understanding the Buyer’s Journey


II. Content Marketing Plan

  1. Creating Your Plan
  2. Customer Persona
  3. Generating Ideas and Repurposing Content
  4. Types of Content
  5. Blog Posts
  6. E-books
  7. Email Newsletters
  8. Others

Course curriculum

  • 1

    INTRODUCTION

    • Introduction

    • Activity

    • Content Marketing Baseline

    • Download your manual here.

    • Download Your PDF Workbook

  • 2

    LESSONS

    • Content Marketing Definition and Benefits

    • Share-Worthy Content

    • Content Marketing Goals

    • Customer Journey

    • Types of Content
  • 3

    Bonus Videos

    • The Importance of Buyer Persona

    • Content Map Tutorial

    • Content Map